Star Axis is a monumental land sculpture by Charles Ross, aligned with Earth’s axis and cosmic geometry. We reimagined it as a destination for cosmic immersion—shaping the full visitor experience across site planning, wayfinding, and a new brand identity that bridges sculpture, resort, and night-sky ritual.
The visual system anchors the brand across space, story, and emotion. From identity to signage to light-driven rituals, it unifies the experience into a distinct sense of time and scale—elevating Star Axis into an iconic destination for both reflection and retreat.
.webp)
